901+ Power Words Proven to Jump Out in Copy

What Are Power Words?

Power words are words that often evoke an emotional response, positive or negative, in the target audience with the intention to create a sense of urgency, or to persuade the reader or listener to take a specific action. They can be categorized into different groups based on their intended effect.

Let’s take a look at some different power word categories.

7 Different Types of Power Words

  1. Fear Power Words
  2. Positive Power Words
  3. Lust Power Words
  4. Negative Power Words
  5. Benefit Power Words
  6. Safety Power Words
  7. Curiosity Power Words

Examples of how power words can be used in copywriting:

  1. “Free” appeals to people’s desire for something without cost.
  2. “New” suggests novelty and innovation which can pique curiosity.
  3. “Exclusive” creates a sense of privilege and scarcity.
  4. “Guaranteed” instills trust and confidence in the product or service.
  5. “Limited-time offer” creates a sense of urgency and encourages immediate action.
  6. “You” personalizes the message and makes the reader feel involved.
  7. “Save” appeals to the desire to conserve money or resources.
  8. “Proven” suggests reliability and credibility.
  9. “Results” indicates that the product or service delivers specific outcomes.
  10. “Secret” intrigues the reader and can make them want to know more.

1. Fear Power Words

To infuse fear into your writing, here’s a list of words to start with:

AgonyAnnihilate
ApocalypseArmageddon
AssaultBacklash
BeatingBeware
BlindedBlood
BloodbathBloodcurdling
BloodyBlunder
BombBuffoon
BufoonBumbling
CadaverCataclysmic
CatastropheCaution
CollapseCorpse
CrazyCringeworthy
CrippleCrisis
DangerDangerous
DarkDeadly
DeathDeceiving
DestroyDevastating
DisastrousDoom
DrowningDumb
EmbarrassEpidemic
FailFailure
FeebleFired
FoolFooled
FranticFrightening
FugaciousGambling
GullibleHack
HazardousHoax
HolocaustHorrific
HurricaneInjure
InsidiousInvasion
JailJeopardy
Last chanceLawsuit
LoomingLoss
LunaticLurking
MassacreMeltdown
MenacingMired
MistakeMurder
NerdNightmare
PainPainful
PalePanic
PerilPiranha
PitfallPlague
PlayedPlummet
PlungePoison
PoorPrison
ProblemPummel
PusReckoning
ReckoningRefugee
RegretRevenge
RiskyScary
ScreamSearing
ShameShatter
ShellackingShocked
SillySlaughter
SlaveStrangle
StupidSuffering
SuicideTailspin
TankTargeted
TeeteringTerror
TerroristTorture
ToxicTragedy
TrapTrauma
VaporizeVictim
VolatileVulnerable
WarningWorry
WoundedWreaking havoc

2. Positive Power Words

For a dose of positivity in your writing, here’s a selection of uplifting words:

AchieveAdorable
AffableAmazing
AscendAstonishing
AstoundingAudacious
Awe-inspiringAwesome
BackboneBadass
BeatBeauteous
BeliefBlissful
BraveryBreathtaking
BrightenBrilliant
CelebrateCheer
CheeryClassy
ColossalCommand
ConquerCourage
DaringDefeat
DefianceDelight
DevotedDignity
DiscoverDominate
EffortlessEmpower
EpicExcellent
ExcitedExquisite
ExtraordinaryEye-opening
FabulousFaith
FantasticFearless
FerociousFierce
FlawlessForce
FulfillGlorious
GloryGraceful
GratefulGrit
GutsHappy
HeartHero
HonorHope
IncredibleInnovate
Jaw-droppingJoin
JovialJubilant
KudosLegend
Life-changingLogophile
LovableMagic
MarvelousMaster
Mind-blowingMiracle
MiraculousNoble
OpenheartedPerfect
PersuadePhenomenal
PioneeringPluck
Power-upPraise
PrevailRadiant
RemarkableRevel
RevolutionizeRule
ScoreSeize
SensationalSpectacular
SpineSpirit
SplendidSpunk
StaggeringStart
StrengthenStriking
StrongStunning
StuntStupendous
SupremeSurprising
TerrificThrive
ThwartTitan
ToughTransform
TremendousTriumph
UnbeatableUnbelievable
UnforgettableUnique
UnleashUnparalleled
UpliftingValiant
ValorVanquish
VibrantVictory
VirtuosoWin
WonderfulWondrous

3. Lust Power Words

To add desire to your writing, explore these captivating words:

AllureAlluring
ArouseBare
BeggingBeguiling
BrazenCaptivating
CharismaticCharm
CheekyClimax
CompellingCrave
DelightDelirious
DepravedDesire
DirtyDivine
EcstasyEmbrace
EnchantEnchanting
EngagingEnthralling
EnticeEntrance
ExciteExplicit
ExposedFascinate
FascinatingFlirt
ForbiddenFrisky
GoosebumpsHanker
HeavenlyHottest
HypnoticImpure
IndecentIntense
IntoxicatingIntriguing
ItchingJuicy
KinkyKiss
LasciviousLewd
LickLonely
LongingLove
LovelyLure
LusciousLush
LustMagnetic
MischievousMouth-watering
MouthwateringNaked
NaughtyNude
ObsceneObsession
OrgasmicPassionate
PiningPleasurable
PleasurePromiscuous
ProvocativeRacy
RaunchyRisque
RivetingRowdy
SalaciousSatisfy
SaucyScandalous
SeduceSeductive
SensualSex
ShamelessSinful
SleazySleeping
Sneak peekSpank
SpellbindingSpicy
SteamyStimulating
StripSweaty
TantalizingTaste
TawdryTease
TemptingThrilling
TickleTight
TingleTurn on
UnabashedUncensored
UntamedUntouched
UrgeVoluptuous
VulgarWanton
WetWhip
WildX-rated
YearningYummy

4. Negative Power Words

To emphasize negativity, consider using these words to highlight less favorable aspects:

AbhorrentAbuse
AgitateAnnoy
AnnoyingArrogant
Ass kickingB.S.
BackstabbingBarbaric
BashBeat down
Big mouthBlatant
Boil overBroke
BrutalBullsh*t
BullyCheat
ClobberClown
CockyCorrupt
CowardCrooked
CrushCurse
DebaseDefile
DelinquentDemolish
DesecrateDiatribe
DiminishDisgusting
DishonestDistorted
EvilExploit
FearForce-fed
FoulFreaking out
Full of sh*tGreedy
GrossHarass
HateHigh and mighty
HorridHostile
InfuriatingJackass
KickKill
KnockKnock out
Know it allLies
LividLoathsome
LollygagLoser
LyingMaul
MiffMisleading
Money-grubbingMorally bankrupt
NastyNazi
No goodObnoxious
OppressivePain in the ass
PaybackPerverse
PeskyPest
PhonyPissed off
PollutePompous
PoundPreposterous
PretentiousProvoke
PunchPunish
QuixoticRaise hell
RampantRant
RavageRepelling
RepugnantRevile
RevoltingRotten
RudeRuined
RuthlessSavage
ScamScold
ScrewSick and tired
SinkSlam
SlanderSlap
SlaySmash
SmearSmug
SneakySniveling
SnobSnooty
SnottySpoil
StinkStuck up
SuckTerrorize
ThugTrash
TrounceTyranny
UnderhandedUp to here
UselessVicious
ViolateViolent
WeakWorst

5. Benefit Power Words

To highlight benefits, here’s a list of words to showcase advantages and perks:

Act fastAhead of the game
AmplifyAt the top
AttractiveBank
BargainBeautiful
BeforeBest
BigBillion
BoldBonanza
BonusBooked solid
BoomingBoost
BossBrassy
BrightCash
CheapCheat sheet
CleverCostly
CrownedDazzling
DeadlineDiscount
DollarDon’t miss out
DoubleDrop-dead
EffectiveElegant
EliteExclusive / Exclusivity
ExpiresExplode
ExtraFast
FeastFinal
FortunateFortune
FoxyFree
FreebieFrenzy
FrugalGenius
GiftGiveaway
GoldenGood-looking
GorgeousGreatest
HandsomeHigh-paying
HurryImmediately
In minutesInexpensive
InstantJackpot
Kick assKnockout
LegendaryLimited
 Limited-time offerLowest price
LuckyLuxurious
Marked downMassive
MonetizeMoney
Money-drainingMoney-saving
MoneymakingMore
Nest eggNever again
NewNotable
NoteworthyOptimal
Pay zeroPremiere
Price breakPrize
ProfitProsperous
QuadrupleQuick
RapidReduced
RichRunning out
Sale ends soonSassy
SaveSavings
Six-figureSkyrocket
SmartSoaring
SpecialSuccessful
Super-humanSurge
Time-sensitiveTreasure
TripleTurbo charge
UnbeatenUndefeated
UpsellValue
WasteWealth
WealthyWhile they last
WhoppingYou

6. Safety Power Words

To emphasize safety and security, use these words to convey protection:

Above and beyondAccording to
AccreditedAnonymous
ApprovedAs seen on
AuthenticAuthoritative
AuthorityAutomatic
BackedBankable
BecauseBest-selling
Bona fideCancel anytime
Case studyCertified
ClockworkDependable
Don’t worryEndorsed
EnsuredExpert
FoolproofFully refundable
GenuineGuaranteed
Guilt-freeImproved
IroncladLegitimate
LifetimeMoney-back
MoneybackNo obligation
No questions askedNo risk
No strings attachedNo-fail
OfficialPermanent
PopularPrivacy
ProfessionalProtected
ProvenRecession-proof
RecognizedRefund
ReliableResearch
ResultsRisk-free
Rock-solidSafety
Science-backedScientific
Scientifically provenSecure
Studies showSure-fire
SurviveTested
That never failsThorough
Track recordTrusted by
TrustworthyTry before you buy
UnconditionalVerified
VerifyWell respected
World-classWorldwide

7. Curiosity Power Words

For an element of intrigue, these words can spark inquisitiveness and wonder in your writing:

AncientBackdoor
BannedBe the first
Become an insiderBehind the scenes
BizarreBlack Market
BlacklistedBootleg
CensoredClass full
ClassifiedCloak and dagger
ClosetConcealed
ConfessionsConfidential
ControversialCover-up
CovertElusive
ExoticForbidden
ForgottenFrom the vault
HiddenHilarious
Hush-hushIllegal
IllusiveIncredibly
InsaneInsider
InterestingInvitation only
KeyLittle-known
Login requiredLost
Members onlyMyths
Never seen beforeOdd
Off the recordOff-limits
On the QTOutlawed
PricelessPrivate
PrivyPsycho
RemoteRestricted
RevealedRidiculous
SealedSecret
SecretsShocking
SmuggledSpoiler
Ssshhh!!!Strange
SupersecretThought-provoking
Top secretTrade secret
Tried to hideUnauthorized
UncensoredUncharted
UnconventionalUnder the table
Under wrapsUnder-the-table
UndercoverUnderground
UndisclosedUndiscovered
UnexpectedUnexplained
UnexploredUnheard of
UnlockUnreachable
UnspokenUnsung
UntoldUnusual
UnveiledWacky
WithheldZany

10 Places Power Words Can Be Used Effectively

  1. Homepage
  2. Email subject lines
  3. Opt-in boxes
  4. Headlines
  5. Subheadings
  6. Button copy (Call to action)
  7. Landing pages
  8. Testimonials
  9. YouTube videos
  10. Book titles

Conclusion

The impact of power words in your writing cannot be overstated, these words have the ability to captivate, engage, and persuade your audience like nothing else. Whether you’re looking to create compelling headlines, boost your email marketing, or craft an attention-grabbing call to action, the strategic use of power words can make all the difference.

Combine power words with these 5 ways copywriters write irresistible headlines for extra clickable copy.

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